Privacy Policy
Last Updated: 14 February 2025
Synaptra Pte. Ltd. ("Synaptra", "we", "us", or "our") is committed to protecting the personal data of everyone who interacts with our services and website. This Privacy Policy explains what personal data we collect, how we use it, who we share it with, and what rights you hold under Singapore's Personal Data Protection Act 2012 (PDPA) and related data protection standards.
This policy applies to all personal data processed by Synaptra in connection with our website at synaptinse.live and our AI capability programs, including the AI Literacy Training Program, Speech & Audio Intelligence Platform, and Responsible AI Implementation Program.
1. Personal Data We Collect
We collect personal data only when there is a clear purpose for doing so. The types of data we may collect include:
- —Contact information: Full name, email address, phone number, and job title — provided when you submit a contact form or enquiry.
- —Organisation details: Company name, industry, and size — collected during scoping conversations or programme enrolment.
- —Programme participation data: Attendance records, workshop responses, and assessment outputs relevant to delivered programmes.
- —Technical data: IP address, browser type, pages visited, and session duration — collected via analytics cookies when consent is given.
- —Communications data: Content of emails, messages, or meeting notes exchanged during an engagement.
Legal basis: Data is collected with your consent, under a contractual relationship, or based on our legitimate interest in delivering and improving our services. We do not collect sensitive personal data (as defined under the PDPA) without explicit consent.
2. How We Use Personal Data
Personal data collected is used for the following purposes:
- — Responding to enquiries and scheduling scoping conversations
- — Delivering contracted programmes and follow-up support
- — Sending programme-related communications and materials
- — Improving our website and understanding how visitors use it (analytics, with consent)
- — Complying with legal or regulatory obligations applicable in Singapore
- — Sending occasional updates about our services — only where you have opted in
We do not use personal data for automated decision-making that produces legal or similarly significant effects on individuals.
3. Data Retention
We retain personal data only for as long as necessary to fulfil the purpose for which it was collected:
- —Enquiry data: Retained for up to 12 months from last contact if no engagement results.
- —Engagement data: Retained for 5 years following programme completion for accountability and reference purposes.
- —Analytics data: Aggregated and anonymised within 13 months of collection.
- —Marketing consent records: Retained until consent is withdrawn.
4. Data Sharing
We do not sell personal data. We may share it in limited circumstances:
- —Service providers: Third-party platforms that support our operations (e.g. email delivery, analytics, video conferencing), each bound by data processing agreements.
- —Legal requirements: Where required by Singapore law, regulatory direction, or court order.
- —Business transfer: In the event of a merger or acquisition, data may transfer subject to equivalent protection commitments.
Third-party services that may process data on our behalf include Google Analytics and standard business communication tools. Each is selected with data handling standards in mind.
5. Data Protection Measures
We apply reasonable technical and organisational measures to protect personal data from unauthorised access, disclosure, alteration, or loss. These include:
- — HTTPS encryption for all data transmitted via our website
- — Access controls limiting internal data access to those with a need to know
- — Regular review of data handling practices
- — Prompt notification procedures in the event of a data breach, in accordance with PDPA obligations
6. Cookies
Our website uses cookies to function correctly and, with your consent, to help us understand how it is used. Cookie categories include:
- —Essential cookies: Required for basic site operation. Always active.
- —Analytics cookies: Help us understand site usage. Active only with your consent.
- —Marketing cookies: Support advertising relevance. Active only with your consent.
For full details and to manage your preferences, see our Cookie Policy.
7. Your Rights
Under Singapore's PDPA, you have the right to:
- —Access: Request confirmation of whether we hold personal data about you, and obtain a copy.
- —Correction: Request correction of any inaccurate or incomplete personal data.
- —Withdrawal of consent: Withdraw consent for any processing based on consent, without affecting the lawfulness of prior processing.
- —Data portability: Request transfer of personal data in a structured, machine-readable format where technically feasible.
- —Complaint: Lodge a complaint with the Personal Data Protection Commission (PDPC) of Singapore.
To exercise any of these rights, contact us at [email protected]. We will respond within 10 business days.
8. Third-Party Links
Our website may contain links to external sites. We are not responsible for the privacy practices of those sites and recommend reviewing their policies separately before submitting any personal data.
9. Children's Privacy
Our services are directed at organisations and professional adults. We do not knowingly collect personal data from individuals under the age of 18. If you believe we hold such data inadvertently, please contact us and we will delete it promptly.
10. Changes to This Policy
We may update this policy periodically to reflect changes in our practices or applicable law. The "Last Updated" date at the top of this page reflects when the most recent revision was made. Continued use of our website following any changes constitutes your acknowledgement of the updated policy.
11. Contact Information
For any privacy-related queries, requests, or concerns, please reach out to:
Synaptra Pte. Ltd.
Data Protection Officer
168 Robinson Road, #24-01, Capital Tower, Singapore 068912
[email protected]